Marketing

Marketing, sales, and service workers help businesses sell products. Managers oversee and direct all the advertising, marketing, sales, and public relations responsibilities. This cluster will prepare students for careers in planning, managing, and preforming marketing activities to reach organizational objectives. Individuals with great communication and computer skills are highly valued by employers.

 

INTRODUCTION TO BUSINESS & MARKETING

One Semester 1 credit Grade 9-10

Prerequisite: None

Introduction to Business and Marketing is an introductory course designed to give students an overview of the Business Management and Administration, Marketing, and Finance career clusters. The course helps students prepare for the growing complexities of the business world by examining basic principles of business, marketing, and finance in addition to exploring key aspects of leadership, ethical and social responsibilities, and careers. Students’ academic skills in communications, mathematics, and economics are reinforced with activities modeled in the context of business topics. Upon completion of this course, proficient students will be equipped with the foundational skills to succeed in any of the Business, Marketing, or Finance programs of study and will be prepared to make an informed decision regarding which pathways they would like to pursue in high school.

 

MARKETING AND MANAGEMENT I: PRINCIPLES

One Semester 1 credit Grade 10-12

Prerequisite: Introduction to Business & Marketing; This course satisfies the economics credit for graduation

Principles focuses on the study of marketing concepts and their practical application. Students will examine risks and challenges marketers face to establish a competitive edge. Subject matter includes economics, marketing foundations/functions, and human resource leadership development. Skills in communication, mathematics, economics and psychology are reinforced in this course.

 

ADVERTISING AND PUBLIC RELATIONS

One Semester 1 credit Grade 10-12

Prerequisite: Marketing and Management I: Principles

This course emphasizes concepts and strategies associated with the dynamic and changing means of communication in order to promote products, services, ideas and/or images. Students will be encouraged to examine this field from the viewpoints of the creative staff, business person and consumer.

 

WORK-BASED LEARNING

One Semester 1 credit Grade 11-12

Requirements for Work-Based Learning: Application required

Work-Based Learning: Career Practicum is a capstone course intended to provide students with opportunities to apply the skills and knowledge learned in previous CTE and general education courses within a professional work environment. The course allows students to earn high school credit for select models of work-based learning, which allow students to interact with industry professionals in order to extend and deepen classroom work and support the development of postsecondary and career readiness knowledge and skills.

 

Last Updated: February 4, 2022